![]() "These are businessmen, managers with a hell of a lot on their plate." The role of the PD has caught the attention of the media recently, as the consumer press has attempted to examine the chains' relationships with independent promoters. "These are not just music guys hanging out," Cumulus chair - man/ceo Lew Dickey says. Certainly, today's PD is less the jeans -wearing "mad scientist"-as Cox Radio CEO Bob Neil puts it -and more the straight -ahead business person. Further, policies vary on matters of record -company relationships and contact with independent promoters. But the chains differ in the amount of input provided by central programming executives. At the largest radio chains, PDs typically maintain a high degree of autonomy when it comes to music decisions. radio in recent years has changed the role of many local PDs. 1 $6.95 (U.S.), $8.95 (CAN.), 5.50 (U.K.), 8.95 (EUROPE), Y2,500 (JAPAN) I II,II #BXNCCVR * * * * * * ** * * * * * * * * * * * * ** -DIGIT 908 #90807GEE74EM002 * BLBD 86 A06 E MAR 04 2 MONTY GREENLY 740 ELM AVE # A LONG BEACH CA THE INTERNATIONAL NEWSW EKLY OF MUSIC, VIDEO, AND HOME ENTERTAINMENT NOVEML Amid Changes, Local PDs Still Call Shots On Music BY MARC SCHIFFMAN and GAIL MITCHELL It's no surprise that the consolidation of U.S.
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